Campaign
Strategy
Executed.

One of Africa's most iconic groups, and the first major tour on the books. The show that set the production standard everything after was measured against.

A full five-city Australian run for one of East Africa's most celebrated DJs — the first time the company routed a national tour end to end.

A landmark solo headline show in Western Australia.

A collaborative headline event built around two names that rarely share a stage.

A New Year run routed across five cities and six nights, opening the biggest year on record.

Bringing one of Amapiano's defining architects to Australian audiences.

A second national run inside twelve months — repeat demand across all five markets.

A three-artist bill and the highest-selling run of the year.

A deliberately small-room format — close, high-energy, and built as a returning property rather than a one-off.

The largest East African touring run of early 2025, across all five major Australian markets.

The format's first Southern African leg, pairing a filmed recording session with public shows — one production serving both an audience and a content library.

Three intimate Australian dates ahead of the South African leg.

The expansion into Southern Africa as a standing market — and a near four-fold jump on the Australian leg.

Sauti Sol's frontman on his debut solo world tour — the highest-selling delivered run to date, and a full circle back to the artist who opened the book in 2022.